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Share a few examples of when your product or service might not be suitable to provide a balanced review. Keep agreements clear and simple, and don't hide the specific areas of concern mentioned above in fine print, including contract duration, payment details, how to reach someone in case of problems or concerns and, ultimately how the agreement can be canceled. Explain your customer service standards and available access to accounting and performance reports. Some disclosures may seem counter-intuitive to making a sale, but the credibility gained from being transparent and

honest should lead to positive results. Facing unfair competition Local search marketers also face competition, both outright scams and unfair or questionable sales tactics from companies that actually offer real marketing products. It's hard to know what percentage jewelry retouching service of sales calls or communications come from these bad apples, but it doesn't take much to poison the whole barrel. Here are some examples of the bad sales practices that leave SMBs with negative experiences and cause them to buy digital marketing services

with skepticism. Misleading sales pitches. Promises are made that are disguised using non-specific performance results or meaningless results. For example, promising to get a #1 Google ranking or search results page without specifying that the result is for very specific keywords and not broad search terms. A business is probably already the top result for a search that includes the full business name and location. Low-cost services that rely on upselling. A form of bait and switch where the SME is lured into a low cost deal or plan which then only serves to sell real services at higher costs.